Jaipiur Living
Jaipur Living is a socially conscious producer of luxury rugs, pillows, poufs, and throws. As Content Manager, I led our content marketing, outlining our strategy and executing across touchpoints, including social media, website, email, and blog. I also established our brand voice and tone and oversaw and executed copywriting across the company, from internal communications to customer-facing content. Here are some highlights:
BLOG POSTS
Some of my favorite Jaipur Living blogs that I’ve written
A Second Home Shines With Primary Appeal
Building Equality
Design Goes Digital
Creative Confidence
INTEGRATED CAMPAIGN:International Women’s Day
Launched an International Women’s Day content campaign that extended across our website, blog, social media, emails, and internal communications. This campaign was anchored by a video highlighting the brand’s commitment to empowering women.
Learn more:
Watch the video:
“Growing up in India, my mom always told me that I could do anything boys could. My parents taught their three daughters that we could achieve anything we set out minds to do. At Jaipur Living, supporting women is at the core of who we are. Today we are women-led, with a mission to celebrate and uplift women in everything we do. This begins with our artisans in India, 70 percent of whom are women. When you empower a woman in India, you empower an entire household and change a whole community.”
Integrated campaign: The Stories we tell
The Stories We Tell was an integrated marketing campaign that spanned Jaipur Living’s website, social media, influencer partnerships, public relations, Google retargeting, digital catalogs, and paid digital efforts. This campaign not only spoke to our brand’s unique story and values, but it also drove record-breaking performance in both revenue and website visitors.
“Life is composed of memories, passed down across cultures and through generations. These are The Stories We Tell, and they have always connected us through shared experiences and emotions—reminding us that our own story is a universally human one.
The story of our rugs is also deeply human, beginning with our artisans in India and bringing their stories into homes across the globe. And home is where your story truly begins, where you plant the seed for memories that you’ll come to share with others. In the end, our stories are our enduring legacy, passed on through generations and making life beautiful”
Landing page: jaipurliving.com/thestorieswetell
Video: