126 Lake Life is a beautiful waterfront rental property on Georgia’s Lake Oconee. The property manager wanted a dedicated website to elevate the property and drive direct bookings. Like many short-term rental properties, they were relying primarily on third-party platforms such as Airbnb and VRBO for visibility and bookings. The challenge was to create a standalone brand presence for the home, make bookings feel seamless, showcase photography of the rental property, and encourage bookings with paid marketing.