AuthenTEAK
AuthenTEAK is an Atlanta-based luxury outdoor furniture retailer with an award-winning Atlanta showroom and strong e-commerce presence. After joining the creative team in 2021, I worked with AuthenTEAK’s Creative Director to refresh and evolve the brand, shaping voice, tone, and identity. I manage AuthenTEAK’s brand storytelling and content strategy across web, email, social, paid, and editorial, translating our brand vision into cohesive content that educates, inspires, and supports business goals.
Role:
Content Manager
Timeline:
Ongoing (2021-Present)
Highlights:
Develop and evolve AuthenTEAK’s brand voice, tone, and storytelling system and ensure consistency across all channels.
Lead content strategy and execution across website, email, social, blog, and seasonal campaigns
Develop editorial-led campaigns that translate brand vision into cohesive, multi-channel narratives
Write and oversee copy across the full customer journey, from brand storytelling to e-commerce touchpoints
Ensure content supports a high-performing e-commerce experience through inspiring, educational, and intent-driven messaging
Collaborate cross-functionally with creative, e-commerce, and leadership teams to align content with business goals
