Jaipur Living

Jaipur Living is a luxury home brand known for its handcrafted rugs, pillows, poufs, and throws. As Content Manager, I led and executed brand storytelling and content strategy across channels, including social media, email, website, activations, PR, and editorial storytelling. I developed the brand voice and tone for Jaipur Living and Vibe by Jaipur Living and led copywriting across the company, shaping everything from customer-facing narratives to internal communications.

Role:
Content Manager

Timeline:
2019-2021

Highlights:

  • Defined and stewarded the brand voice and tone across all channels

  • Led content strategy and execution across website, email, social, paid digital, PR, strategic partnerships, and editorial storytelling

  • Executed and managed company-wide copywriting, from CEO communications to customer-facing narratives

  • Concepted and executed integrated brand campaigns

  • Partnered cross-functionally to ensure narrative consistency and performance

  • Strategic partnership development and designer relations

  • Close collaboration with Graphic Design to bring concepts to life across digital, social, and email touchpoints

Select Integrated Campaigns:

The Stories We Tell

The Stories We Tell was a fully integrated brand campaign launched in response to the COVID-19 pandemic, replacing traditional in-person market moments with a digital-first storytelling platform. Spanning Jaipur Living’s website, social media, influencer partnerships, public relations, digital catalogs, and paid digital channels, this campaign articulated Jaipur Living’s values and human-centered story while driving record-breaking performance in both revenue and website traffic.

Content Highlights

  • Hero campaign video

  • Custom-built campaign landing page

  • Editorial content 

  • Stories of Design social series and designer-led content

  • Designer Favorites program featuring industry partners

  • Virtual Showhouse experience

  • Homepage takeover 

Channels & Touchpoints

  • Website

  • Blog / Editorial

  • Email marketing

  • Organic and paid social

  • Google retargeting

  • Virtual experiences

  • Digital publications and catalogs

  • Public relations

International Women’s Day

I concepted and led an omnichannel International Women’s Day campaign across all major brand touchpoints, including website, editorial, social, email, and internal communications. Anchored by a hero video, the campaign’s cohesive, purpose-driven storytelling reinforced Jaipur Living’s long-standing commitment to women’s empowerment

Content Highlights

  • Mission video

  • Internal leadership video 

  • Editorial content 

  • Social storytelling across Instagram, Facebook, LinkedIn, and Pinterest

  • Homepage takeover 

Channels & Touchpoints

  • Website

  • Paid and organic social 

  • Email marketing

  • Branded e-commerce partnerships 

  • Public relations

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